A Modest Proposal Regarding Toothpaste at Wal-Mart
Activism
Posted by conversion on August 26, 2005 - 3:26pm
Yesterday, I read a Daily Kos diary by a father of four who makes $30,000/year and feels compelled to shop at Wal-Mart. It's entitled "Liberal Confession: I Shop at Wal-Mart," and it's really quite heartbreaking:
I have recently started shopping at Wal-Mart for my groceries. The reason? I save $25-$30 per week. I...had been shopping at Publix. I like shopping at Publix because it is a great store that treats its employees fairly and offers benefits. Wal-Mart is a horrible place to shop. It takes forever to check out because they don't have baggers, its crowded, and the employees are nowhere near as helpful as those at Publix. But, with gas prices where they are, I really am not in a position to give up the $25-$30 that I save by shopping at Wal-Mart. Maybe someone will read this and come up with an idea to help.
Last night, I saw an idea that might help or at least make him feel a little better. Marking his 100th post at No Cleveland Wal-Mart, Jeff Hess has suggested that everybody who feels they have no choice but to shop Wal-Mart simply stop buying toothpaste there.
Why toothpaste? Here's his reasoning:
All along I have been uncomfortable with those who would ask families on the poverty edge to not shop at Wal Mart and further stress their meager financial resources. A few weeks ago, while reading John Dicker's United States Of Wal Mart, I came across this little nugget:
Wal Mart is the largets retailer in the world, hawking more DVDs, magazines, books, CDs, dog food, diapers, bicycles, toys and toothpaste than any other company.
It was the toothpaste that caught my eye. I did some more checking and found that it controls approximatley 25 percent of the world's toothpaste sales. That means the company is raking in some $375 million from the approximately $1.5 billion in annual toothpaste sales in the U.S.
Now, if you're Wal Mart, and your annual sales are $288.189 billion, $375 million -- or only a miniscule 0.13 percent -- is less than a drop in the bucket, but it's still noticable. So here's what I propose.
If your family finances are such that you can avoid shopping at Wal Mart all together, that's wondeful. But, as a minimum, buy your toothpaste somwhere else. Doing so won't hurt your dental health. It won't damage the toothpaste industry. It won't hurt the workers who manufacture and distribute toothpaste. And, it won't hurt Wal Mart associates.
Your financial burden will rise a tiny bit, but you'll be helping to send a message that Wal Mart can track and measure.
Wal-Mart always cites the number of its customers as proof of how popular it is, but I've always wondered just how many people who shop there are as angry about the service and how they treat employees as gring.
I realize Wal-Mart won't go down because of this little protest, but wouldn't it be great to scare the pants off them? They can track PopTart sales at stores in towns ravaged by hurricanes so you know even a small dent in toothpaste sales will register.
I also realize that most people who read Buy Blue wouldn't be caught dead at a Wal-Mart, but if you know someone who does shop there and isn't happy about it, pass this on. If you have a blog, post this up. Together we can send them a message they won't miss.